Need a spark? Get creative inspiration for your marketing with InspoGen

As of September 1, 2025, we’ve sunset InspoGen to focus on building new AI-powered tools for your creative journey. You can keep exploring at Envato Labs.

Looking for that creative spark for your next project? Feeling a bit ‘meh’ about your current ideas? Bring together creative inspiration in minutes with InspoGen, a free AI tool from Envato. Join me as I take this new visual discovery tool for a spin, to see how I can use it to visualise my project ideas when designing a marketing or brand campaign.

InspoGen in a nutshell? This fun tool fuses human creativity with the latest AI technology to help you pull together inspiration for your pitches, branding, and marketing campaigns. Explore a huge library of imagery, and save your favorite ‘sparks’ to your own boards, ready for sharing with others.

Let’s tour the tool together and see how to use InspoGen for creative marketing. We’ll walk through the basics of using this AI inspiration tool and show how AI can supercharge your creative process. Then, I’ll walk you through an example of how I use the tool to create a more complex marketing campaign board, with different sections to share with the team and the client.

InspoGen allows you to browse and curate creative inspiration from various sources. It’s fast gaining a reputation as an invaluable inspiration tool for creatives, with industry recognition for innovative, user-friendly design from awwwards. This one-stop AI creativity tool for building visual inspiration boards has also been awarded the #1 design tool of the week on Product Hunt. I wanted to check it out and see what all the buzz is about!

For more context, InspoGen is one of the latest additions to Envato’s growing suite of creative AI tools. You can team InspoGen with other AI tools like MusicGen, ImageGen, and VideoGen to create holistic marketing campaigns for social media, advertising, branding, and more.

If something catches your eye in InspoGen’s home feed, save the ‘spark’ to a board, and build up your collection with more images and videos. Arrange your creative inspiration into a super stylish and shareable board that showcases an aesthetic mood or graphic design direction. So cool.

When I’m looking for inspiration to start a project, I find that browsing images online can be time-consuming. You don’t always know how they’re sourced, and you can quickly hit a dead end. While something like Pinterest is excellent for collecting inspiration for interior design or events, and Google is decent enough for basic image searches, InspoGen is different. It’s geared towards the creative design industries and really taps into the sort of imagery and inspiration that I am specifically looking for as a graphic designer.

So if you want to create a stylish mood board for a campaign pitch deck or need creative inspiration for a social media campaign, InspoGen can help you assemble imagery for campaigns, projects, or branding in very little time. 

With it, I’m able to explore inspirational designs for logos, packaging, photography, and illustration, which gives me the spark for my own creative projects. The images are sourced from all over the internet, with no stock assets—just hand-picked, real-world creative projects.

Here, I’m going to look at InspoGen in action and build a visual inspiration board for a marketing campaign for a colorful drinks brand launch that I’m currently working on.

InspoGen is free to use — simply head to the InspoGen homepage to get started. Envato also offers a full AI stack of other AI creativity tools to help you build a complete campaign, including ImageGen for AI image generation, VideoGen for creating video content, and MusicGen for creating your own music and sounds. 

I’ve developed a workflow when using InspoGen for my creative projects. Here are the seven easy steps you can follow:

I can browse thousands of creative images from the landing page, from editorial photography to packaging design, logo concepts to typography ideas. I hit R on the keyboard to refresh the inspiration grid for even more cool stuff.

If I find something that sparks my imagination, I can click on the image to explore options for viewing the source or sharing the image. Hitting the heart icon will save my ‘spark’ to a board of my choice.

I can head to the bottom right of the screen and click on Boards to view saved boards or create something new. Clicking on a saved board takes me to the board, where I can play with images, scale, and arrangement to create a unique layout that works for my creativity and project. 

When I hit on something I like, I can explore further and dive into related content by right-clicking on an image pinned to my board and choosing More like this. InspoGen’s AI-powered tech will surface even more creative inspiration that picks up on aspects of my chosen image, such as color, mood, image style, or related trends. 

I can add more inspiration to my board to build up a group of images that really give a feel for the mood and style of my project.

Organizing your board is part of the fun! You can get creative by scaling, arranging, or deleting images, creating a unique layout that communicates your creative inspiration ideas. Why not develop sections demonstrating different marketing or branding project aspects, such as color scheme, typography styles, or merchandise ideas?

When I’ve finished working on my board, I can click the link icon at the bottom right to create a shareable link for anyone to view. This way, you can easily share your ideas with team members, collaborators, or clients with just a click!

Inspiration lacking? Don’t get sucked into a dead zone… just InspoGen! You can create boards as simple or intricate as your project (and imagination) can take you.

Let’s see how you can use InspoGen in practice by looking at an example of a marketing campaign board I created to launch a new drinks product. For a big project like this, I need to create a color palette, typography, packaging design, social media collateral, and more. InspoGen makes all this easy.

I built this board with sections representing different aspects of the project, such as photography styles, product branding, packaging, and color palette. This means I can show all my ideas to the team and client while keeping everything in one easy-to-share place.

I’ve used InspoGen to dive deep into the color palette, finding inspiration for a rainbow-hued scheme that will bring the optimistic, dopamine-heavy mood suitable for this drinks brand.

I can also use InspoGen to find examples of how colors could manifest as gradients, painterly textures, or as part of illustrations, and how they’d appear with logo designs.

The typography will also be crucial for bringing this marketing campaign to life. InspoGen allows me to explore different type styles and fonts to see how they might look in graphics or editorial ads.

Packaging must be vibrant and colorful, and I’m looking for a fusion of retro funk and clean, contemporary style. InspoGen is a great AI inspiration tool to help me find cool, creative ideas, giving me food for thought about how to brand the boxes and drink cans.

Photography is crucial for capturing the right mood and feel for the social media marketing campaign. Stark light, naturalistic in-action shots, and bright colors will be just the ticket.

By right-clicking on a spark, I can select More like this to browse more images that relate to this core photo style I love. It’s a simple way to bring even more inspiration into my marketing campaign board.

I’m ready to share my board with the rest of the design team. I click on the link icon at the bottom right and send the link over. This has been a great way of shaping my ideas for this campaign in next to no time! I can also share the board with the client when the rest of the team is happy with it.

Sometimes we can all do with a little creative boost. Whether you’re seeking inspiration for your next branding, design, or photography project, or want to share a stylish board with clients and collaborators, InspoGen is a really nifty tool for creative ideation and making your ideas look good… like, really good!

And with thousands of inspirational sparks to browse and curate, you’ll soon discover how fun it can be to build your own super-stylish mood boards. Explore InspoGen sparks and see how AI-powered inspiration can supercharge your creative process.